{"id":839,"date":"2019-09-02T20:31:03","date_gmt":"2019-09-03T03:31:03","guid":{"rendered":"http:\/\/ekin.cikeys.com\/BrandManagement\/?page_id=839"},"modified":"2019-09-06T19:04:17","modified_gmt":"2019-09-07T02:04:17","slug":"brand-strategy","status":"publish","type":"page","link":"https:\/\/ekin.cikeys.com\/BrandManagement\/brand-strategy\/","title":{"rendered":"Brand Strategy Division"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Brand Strategy division will focus on understanding the essence of our partner organizations. They will explore and create target buyer personas, and determine how the desired representation of the brand can be conveyed. This division creates the blueprint so the rest of the team can determine the correct implementations at each stage.<\/p>\n\n\n\n<p class=\"has-text-color has-medium-font-size has-vivid-red-color wp-block-paragraph\">The deliverables from this division are:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Brand Audit <ul><li>may include buyer personas or customer empathy maps<\/li><\/ul><\/li><li>Brand Strategy Roadmap <ul><li>may include brand personality and essence statements<\/li><\/ul><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Practical Training<\/h2>\n\n\n\n<div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe width=\"640\" height=\"360\" src=\"https:\/\/www.linkedin.com\/learning\/embed\/branding-foundations\/developing-the-brand-s-name?claim=AQF_5GsZmZuf3wAAAWz0fwiCT5Nkda5hCIlEKUx-8iwZO7MseZshNnVuvqi4-TW0q_6D3WlLbZsIeIz8Fa0GqdUW8h6W6As8XkYYn9doZWfu5K2hJ5_9J1vOzUK2elz1Z4nj5QJJBEeJkX8wlBB_ZfyUQtgiF5d7G65phuM2liSurk4e_V1WVA302Zw3XJmC0Q29nEEXn_DZPeSOfuCewbzbbWvhR5ucckebKLauixCpu7LvQKqM5wFxNfyB2qTEnUdfnmiWJP8m9fOc3ftMiTHFpbqlqkRJbKzYmYbf3JgESlibuJTKhKycnzZKBrnJpKeIIhavR8svnhCfzmyOkbXhE62A3OR6cOUxzOFMAD8pHrdi-IyGK4k-bD-hPvfCyytEwkfbak_HX1wDaDUP6i96-y597WHoQud-64yGxpb3jwzSKzHuGWwAii9_Srr8nGy2iEFCsqX6N9yRFY3Fgj2Ppr75d0W5jPsk6legDTqzl--mguYhnQa353Aam-CfLNY_ZBeZi6rH--HuW8OHcbEoOY-AhFocFnHXUUf6jSAtir1Y5unJSlt40lGlIz4KHk6lT7ujhDMnBJEIzC_tft2GI7zU5RLjdmuD4YqWuQjvApHyIOn3R08U-6JXwXLc3EOMbXq5Lmp6tNX2MtcGhH4jQq8Jbe3QrPaKaZhw_4My9oJieZo0eIQaTnV5Qi3y8cvwthxVRXtqxvNba0rTbMDpNS3Ao7XGkhvsEeii8w\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\" allowfullscreen=\"true\" frameborder=\"0\" style=\"position:absolute;width:100%;height:100%;left:0\"><\/iframe><\/div><p><strong><a href=\"https:\/\/www.linkedin.com\/learning\/branding-foundations\/developing-the-brand-s-name?trk=embed_lil\" title=\"Developing the brand's name\">Developing the brand&#8217;s name<\/a><\/strong> from <strong><a href=\"https:\/\/www.linkedin.com\/learning\/branding-foundations?trk=embed_lil\" title=\"Get a framework for branding, and learn how to develop and launch a brand and measure its success.\">Branding Foundations<\/a><\/strong> by <strong><a href=\"https:\/\/www.linkedin.com\/learning\/instructors\/drew-boyd?trk=embed_lil\">Drew Boyd<\/a><\/strong><\/p>\n\n\n\n<div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe width=\"640\" height=\"360\" src=\"https:\/\/www.linkedin.com\/learning\/embed\/advanced-branding\/welcome?claim=AQGEBxaKENNWOAAAAWz1KCdkIJ9TXlUBEcTHkzWj8qMcEbVHGj5kLvVvl1vuPzhF6uCEYMwQzbqCSKZyPRjWy2omtMlkFAZWy0EExjvEFv8XXG1BEjs46UX6q2RQxHRgaTKnXwjME1pc8c148Njt3DrFgZRuXBBiPhChB0kK1oVOSUNPw-NHpNj12DRn0l9nAxPZ3V4dOvEpeVosHpRjXkgjKsPFOrKCxCrXNpuiNHJ3UvSySjJ_PMHJI3lH4S814BX-3LpeaQyZE43uvyt_tw7BbDNPvmk1-kNAJTzEIZDm_K_SLfBEKXHqPNw05ASCspyMSBFGt2ZpfTaumJ92qtm294egX4kjRrTLHfGiE21RVPwS8lXu_quxjrVFbfE4paQYb2vptMuk_FZ0iO2zghmrxrWIITe3BYA15iFApyTuFlcVH_oH67oenJ12sNPgI_Y0i21S0_9AthfPWoEYw0xt0TXG9tyDKLOXlaS_0HcQ1EtjdMfob1-2Ekc7a17c0gPYsZLH5MAPMoSjaZ68M3HzyxDdWuD__cu9LRG02Qs3l-yHzQ_DL8y6oKane0yOq6OlYEJJH4kUXfgjkUk-GUMVdUEFf3Vi79EiVV8IZe0sIpLDyYTnuZ0_NFlkr-ebVlwUpUDPcH0lWWbcERSFTFG2LgFEafygnIEG6VWxIzhx3yTkSvPgnaw9tHjY3dZsTtrbHFzPyP0RnyTk3bNrCjJSKFHlmcwUD5O4GL-5fA\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\" allowfullscreen=\"true\" frameborder=\"0\" style=\"position:absolute;width:100%;height:100%;left:0\"><\/iframe><\/div><p><strong><a href=\"https:\/\/www.linkedin.com\/learning\/advanced-branding\/welcome?trk=embed_lil\" title=\"Welcome\">Welcome<\/a><\/strong> from <strong><a href=\"https:\/\/www.linkedin.com\/learning\/advanced-branding?trk=embed_lil\" title=\"Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.\">Advanced Branding<\/a><\/strong> by <strong><a href=\"https:\/\/www.linkedin.com\/learning\/instructors\/brad-batesole?trk=embed_lil\">Brad Batesole<\/a><\/strong><\/p>\n\n\n\n<div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe width=\"640\" height=\"360\" src=\"https:\/\/www.linkedin.com\/learning\/embed\/leading-a-marketing-team\/welcome?claim=AQEMn5sQD--jXwAAAWz1KJZ78AgWo9hybpqNI-bxjGsu5o7XxXsb_ZlyWzIXEBDfPivD7HNEyf_QsEHseQ91FicSn9W5bCfR4NA3LZMu_9eWJfWgRbSsJDOdeVbVqIfSwK1g7hlwYB0VGa9_FJBjf8DT-OBJX_wO3DXKKf7KNOiisuC2E8-Y5Yk_LKWba0B51JZrztJDnR-ioTEu-2TgftTXwNT_LpoYuYPtXGXE7FBzXZL_6590gR8eanc6uc7gTamIXVaw4Mpj3q2Fa8995d0GA93iUGJIzeNP-saQA1jUSgvn_UfzbE8pAEhESzPaJTosGfAYpEIEqeoWjxGuMJJEaCo8oJQrCWGu4umrlgSnwBCn2vJs_QTwPuNbQyVeenYB0HW2ouyFbKu4YdjwqkKdLXRDd0Zc7fXbfM3Ujnt7PioGaoXCWjhvdpg3lfztxtZ1MaizgMgXKNBY6fKhwpLwRL8-A0jbLpPWENeDYZE6075Jq7VUks082R1INZJPf3rMVRTAJFfqCHZbBRPMFevA_7ej8PHaPBia68Sxmu8XDxHym-YooNk_hXxv5PNS7hf6EEbnORBzsSFkkBkz70WQ8xgHzpxyiUAGjOJsdxIlFeA4sca1_5N7Dv94U7rDepW0lPtbV1wocqwkpas8-iGbeBdPoYw6F7SJbDiMk6mOt05x3vjprY2qGMTMa1Xwrq6kaGIT6b5KD6_qC6U6s_1mwoa7DYUZqi5BsCe6Yw\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\" allowfullscreen=\"true\" frameborder=\"0\" style=\"position:absolute;width:100%;height:100%;left:0\"><\/iframe><\/div><p><strong><a href=\"https:\/\/www.linkedin.com\/learning\/leading-a-marketing-team\/welcome?trk=embed_lil\" title=\"Welcome\">Welcome<\/a><\/strong> from <strong><a href=\"https:\/\/www.linkedin.com\/learning\/leading-a-marketing-team?trk=embed_lil\" title=\"Lead your marketing team to greatness: great campaigns, great collaborations, and great results. Find out how to succeed as a marketing manager and build your leadership skills.\">Leading a Marketing Team<\/a><\/strong> by <strong><a href=\"https:\/\/www.linkedin.com\/learning\/instructors\/drew-boyd?trk=embed_lil\">Drew Boyd<\/a><\/strong><\/p>\n\n\n\n<div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe width=\"640\" height=\"360\" src=\"https:\/\/www.linkedin.com\/learning\/embed\/create-a-brand-strategy\/welcome?claim=AQEyoyq3B_e7vQAAAWz1K9PTmQdbZGu6Q-QEB76icg_94mbmrR7kceZSoNqNdEsxJrh4c-UCVKKXzBdoSSGfmtJ5BRB5L7oOM5H2vyNSS_qF6LCQi9GlRf7CPx-x-xhxjG8DhQ6tPIvwHiIjLz3yiWJG9F1Z9qtlJcGxNw2hoQB0yiKyn3tgnsx7Er9rf5i5bwJvkImcwNGLc8BM-CdRBRYPhR98y45nsWrXkmexOXWZOFcuKr_WI1QHiSZv-Pw6_thCXlBfoyGYrQB3rfkCZgTsyGOGx2jQjhX7fJf09ueD0PS13RyO7fmLVRGg-ynXq64XI5Xa75aKekjE6dWEjwZltrriDG_V7li3C6ubeNBf8AZKKK3pcdqVle_8ppIPyVOPJpWO_3InW7BHhOrnfH3gs6He6u0q__r1HZMwmVjsronX8NPx9AfETjt2y0KsofNTrSBsitHEDa3cYWyJ9TSslrxxh3mstZ2M-aekO1eFHoUSvWZOUMxuGwVqwO4ymxmy3W_tYiTl6ZyAfdPqXgzCw7N8Kkaf_lA0SSDTGPlJ9c31xySPv-QrM-r1mVC8Krtps4TxhG56nHGeNzcNPUSJcvMgle3h78r3iXqmRxJlFci-faFfJitszOQmGeQHwkrMlydL3iGKBvY9wWPbJhwxDmQ6JJxKLOxzBcYRP34aHFVDAq9ltQoiCkwn3u6GQLwt_82v84xMF-1eDxyxQpY7O8LRwTxJVS20P4GQvA\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\" allowfullscreen=\"true\" frameborder=\"0\" style=\"position:absolute;width:100%;height:100%;left:0\"><\/iframe><\/div><p><strong><a href=\"https:\/\/www.linkedin.com\/learning\/create-a-brand-strategy\/welcome?trk=embed_lil\" title=\"Welcome\">Welcome<\/a><\/strong> from <strong><a href=\"https:\/\/www.linkedin.com\/learning\/create-a-brand-strategy?trk=embed_lil\" title=\"Learn how to create a compelling brand strategy that gets results for your organization.\">Create A Brand Strategy<\/a><\/strong> by <strong><a href=\"https:\/\/www.linkedin.com\/learning\/instructors\/lindsay-pedersen-2?trk=embed_lil\">Lindsay Pedersen<\/a><\/strong><\/p>\n\n\n\n<div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe width=\"640\" height=\"360\" src=\"https:\/\/www.linkedin.com\/learning\/embed\/storytelling-for-business-video\/welcome?claim=AQHsVVuhYe7uWgAAAWz1LH9dDiX8-K76c0cugT6MIETAtqXDuKK3m2K1tMfFg2an3ALgBU1RX5y_8YIMC2WseWLB_BsSmINtAqj6W-kSxZZ8ZYXMzFfl1qo0_SDxGuofTfiy9jAhkA-vauH1UKY5Xh9iRjbpYBPo7K6goEWgATDSAksKFPxy0tNq8wODH1wTpSiZbUX502MO1Es7gnVjMJ88AWR31xHlaTcR6wgDYUZzqdJegFxUhfDTpLXaPtsBzkNrMARbO0vaWE8Em9G4cwtVfWNLj65KgaUCJAldD35W4IJgLa5d_9mQh5YbHYsPa_rxOF4KWsdTpYfQY4qyffq9Ywd9fMeU-fHqeCNTqZohDNKShRiioJvc6QNuuX9FeDvCQTT9eyyq5eY0dZKrJwflthtgGlxX6_jdmje17WEHLIaJRXsQ2KU-yevL-Z_e381yilT3ck9l7bO9UNVeu8_CrYAlU_07_l-ouWqJHFyxED1Npr81MRoRYU6-05v51iB_8ThRgwpCTZ-G3em18_MIcyDbkzrqu9_7hZ40_2qcfXP6Aqz_OKLWyZE0MRjRBedFSE1Yxl8Xh3NQdb9WdrZkR0muYut3H9-hEkzeHLsSsbENXOlFvpVGlFLXt7m2zP4auuliMP76z7yybgg6ZfMHY02GgGoe7lOjqnXJFqtFboVP0GtOx0X1pv7XUHYNWGzM69Prf5txRPDOxgNBQaEB75-SFYNCl-doWsD4Qg\" mozallowfullscreen=\"true\" webkitallowfullscreen=\"true\" allowfullscreen=\"true\" frameborder=\"0\" style=\"position:absolute;width:100%;height:100%;left:0\"><\/iframe><\/div><p><strong><a href=\"https:\/\/www.linkedin.com\/learning\/storytelling-for-business-video\/welcome?trk=embed_lil\" title=\"Welcome\">Welcome<\/a><\/strong> from <strong><a href=\"https:\/\/www.linkedin.com\/learning\/storytelling-for-business-video?trk=embed_lil\" title=\"Learn how to apply narrative storytelling techniques to screenwriting for business video and marketing.\">Storytelling for Business Video<\/a><\/strong> by <strong><a href=\"https:\/\/www.linkedin.com\/learning\/instructors\/roger-s-h-schulman?trk=embed_lil\">Roger S.H. Schulman<\/a><\/strong><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>The Brand Strategy division will focus on understanding the essence of our partner organizations. They will explore and create target buyer personas, and determine how the desired representation of the brand can be conveyed. This division creates the blueprint so the rest of the team can determine the correct implementations at each stage. The deliverables &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ekin.cikeys.com\/BrandManagement\/brand-strategy\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Brand Strategy Division&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-839","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ekin.cikeys.com\/BrandManagement\/wp-json\/wp\/v2\/pages\/839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ekin.cikeys.com\/BrandManagement\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ekin.cikeys.com\/BrandManagement\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ekin.cikeys.com\/BrandManagement\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ekin.cikeys.com\/BrandManagement\/wp-json\/wp\/v2\/comments?post=839"}],"version-history":[{"count":6,"href":"https:\/\/ekin.cikeys.com\/BrandManagement\/wp-json\/wp\/v2\/pages\/839\/revisions"}],"predecessor-version":[{"id":898,"href":"https:\/\/ekin.cikeys.com\/BrandManagement\/wp-json\/wp\/v2\/pages\/839\/revisions\/898"}],"wp:attachment":[{"href":"https:\/\/ekin.cikeys.com\/BrandManagement\/wp-json\/wp\/v2\/media?parent=839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}