| Publication | Title | Co-authors |
|---|---|---|
| Business Forum, 2020 | Sustainability Influencers: between marketers and educators | Taylan Yalcin Cristina Nistor |
| Journal of Product and Brand Management, 2019 | True, fake and alternative: a topology of news and its implications for brands | Pierre Berthon Tamara Rabinovich Taylan Yalcin |
| Markets, Globalization and Development Review, 2018, 3 (2) | Duplicity in Alternative Marketing Communications | Cristina Nistor Taylan Yalcin |
| Journal Cultural Marketing Strategy 2018, 3 (2), 152-171 | Strategic Target Marketing Considerations and Implications for the US Market | Mine Ucok-Hughes Tony Stovall Rafael Cardona |
| Journal of Product and Brand Management, 2016 | Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers | Mine Ucok-Hughes Wendy Bendoni |
| Business Horizons 2015, 58 (6), 591-598 | Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships | Pierre Berthon Mine Ucok-Hughes Jean Paul Berthon |
| Journal of Public Affairs 2013, 13 (2), 172-179 | Viral irony: Using irony to spread the questioning of questionable consumption | Pierre Berthon Jean Paul Berthon Ian Cross |
| Production Planning and Control 2013, 24 (4-5), 284-293 | When Outsourcing Fragments: Customer Creativity and Technological Transmutations | Leyland Pitt Pierre Berthon Ronika Chakrabarti |
| Journal of Advertising Research 2012, 51 (2), 417-426 | Ad Bites: Towards A Theory of Ironic Advertising | Pierre Berthon Leyland Pitt |
| Journal of Consumer Behaviour 2011, 10 (6), 313-321 | Mining messages: Exploring consumer response to consumer- vs. firm-generated ads | Pierre Berthon Funda Sarican |
| Journal of Public Affairs 2011, 11 (3), 168-173 | Hugh Jidette or huge debt: Questioning US fiscal policy using caricature and irony | Pierre Berthon |
| Business Horizons 2011, 54 (3), 275-282 | Social spending: Managing the social media mix | Bruce Weinberg |
| Journal of Commercial Biotechnology 2008, 14 (3), 257-264 | Remembering Epimetheus: Biotechnologies and the market | Pierre Berthon Philip DesAutels |
| CSBIGS, 2008 | Combining Web Mining Techniques and Structural Equations Modeling for Measuring E-commerce Perceptions | Dax Jacobson Sonia Vilvovsky Wilson Wong |
Ekin Pehlivan, PhD. MBA
