The Brand Strategy division will focus on understanding the essence of our partner organizations. They will explore and create target buyer personas, and determine how the desired representation of the brand can be conveyed. This division creates the blueprint so the rest of the team can determine the correct implementations at each stage.
The deliverables from this division are:
- Brand Audit
- may include buyer personas or customer empathy maps
- Brand Strategy Roadmap
- may include brand personality and essence statements
Practical Training
Developing the brand’s name from Branding Foundations by Drew Boyd
Welcome from Advanced Branding by Brad Batesole
Welcome from Leading a Marketing Team by Drew Boyd
Welcome from Create A Brand Strategy by Lindsay Pedersen
Welcome from Storytelling for Business Video by Roger S.H. Schulman
