Project and Class Structure

Class Structure

This class is structured to include theoretical and practical training and application. The expected outcomes include an understanding of the process as well as the content and techniques covered throughout the semester. By the end of the semester teams are expected to deliver a presentation of their work and a short report of their research, analysis and recommendations.

To be able to deliver projects that approach the standards of any other branding agency, students work with Industry Mentors experienced in a variety of positions.

Experiential Learning

…is a High Impact Practice that enables students to gain hands on experience through real world problem solving.

The students will receive 6 hours of practical training on LinkedIn Learning in addition to the lecture and workshop sessions on campus.

Project Components

  • Brand Audit (report)
    • Strategy
    • Visual elements
    • Web
    • Social Media
  • Presentation (slides)
    • Recommendations
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