Members of the Brand Identity division focus on the visual elements that represent the essence of the brand; as determined by the brand strategist of the team, in consultation with our community partners. They can help analyze, create or test logos, mascots, promotional graphics if appropriate.
The deliverables from this division are:
- Visual Brand Audit
- may include any mock-ups or design elements
Practical Training
Developing the brand’s name from Branding Foundations by Drew Boyd
Welcome from Design Aesthetics for the Web by Sue Jenkins
Welcome from Logo Development: Identity Design and Discovery by Bill Gardner
Fundamentals of a redesign from Fundamentals of a Redesign by Sean Adams
